When a product is grown, manufactured and shipped locally, the carbon dioxide released into the atmosphere may be lower than for a product coming overseas. Typically, studies show that transportation to market adds 10-25 per cent of the carbon footprint to a a product.

When you buy local products, you are contributing to your local economy.  Given the additional transportation emissions, it is quite possible you are also helping the environment.  However, using CarbonCounted businesses and consumers will truly be able to tell if a local product has a lower carbon footprint versus an imported product.