You will notice that not many brands have carbon labels on their products yet. As we are in the process of getting businesses on board, the carbon label itself isn’t as important as the fact that a particular brand is taking the initiative to calculate their CarbonCounted values. These are the manufacturers who are demonstrating a commitment to reducing their impact on the environment. If your favourite brand is not registered, let the company know that you would like them to be CarbonCounted. In this case you can: When you see two like products side by side, you’ll know that by choosing the product with the lower carbon dioxide emission, you are doing your part to reduce harmful carbon emissions.