Sun 18 Oct 2009
Comments on Michael Levine: The Meaning of Sustainable Branding
Posted by CarbonCounted - Steve
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In this video, posted in this article on Environmental Leader, Michael Levine, of Epstein, Becker & Green, discusses the importance of measuring the sustainability of a supply chains.
The discussion was part of a Carnegie Council event, “Sustainable Branding: A U.S.-Japan Corporate Dialogue,” which took place on Sept.17, 2009.
It’s exciting to hear the concept of measuring and managing the sustainability of supply chains being so clearly described as beneficial to both branding and the bottom line.
CarbonCounted’s method and system is designed from the bottom up to allow a business to measure and manage the sustainability of their suppliers. Our system measures the supply chain in terms of Scope 3 emissions. Suppliers provide their emissions per product, and their customers enter the quantity they have purchased. We believe it is a simple, elegant solution to managing the carbon emissions in a supply chain.
Please contact us if you are interested in how CarbonCounted can help your business capture Scope 3 emissions from your supply chain.
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