These days, most people wouldn’t dream of buying packaged goods that contain harmful trans fats. Consumers now use packaging information to reduce or eliminate trans fats from their diet. Scientific research suggests that the reduction of carbon dioxide emissions into the atmosphere is as important to our future health and well-being on this planet as the elimination of trans fats from our diets. The trans fat movement was consumer-driven: we demanded to have access to foods that don’t contain damaging saturated fat that clog our arteries. Similarly, we can demand that businesses deliver products and services that are reducing their carbon emissions by: These measures all contribute to reducing the amount of carbon released into the atmosphere and into our airways. With the trans fat movement, companies realized that they could sell more products if they showed the consumer that they were making an effort to reduce or eliminate trans fat from their products. The same can work for carbon dioxide emissions.