You will notice that not many manufacturers have CarbonCounted carbon labels on their products yet. As we are in the process of getting businesses on board, the carbon label itself isn’t as important as the fact that a particular brand is taking the initiative to calculate their CarbonCounted values. These are the manufacturers who are showing a commitment to improving the environment. We encourage you to exercise your buying power and choose the products and services displaying the CarbonCounted carbon label in the same way that you might buy organic produce or fair trade coffee versus more commercially-produced brands. If your favourite product is not registered, let the company know that you would like them to be CarbonCounted. In this case you can: When you see two like products side by side, you’ll know that by choosing the product with the lower carbon dioxide emission, you are doing your part to reduce harmful carbon emissions.